FIFA World Cup 2018: The Zeal of Kumbh Meets the Passion of Football in Russia

Kumbh promotion in FIFA World Cup 2018

The world’s largest religious festival Prayag Kumbh 2019 has also reached the FIFA World Cup2018 in Russia. In the last two days the discussions have begun in Russia about Prayagraj Kumbh. Here, all the people who came in the first quarter-finals of the FIFA World Cup have distributed a t-shirt with the logo of Prayagraj Kumbh, while Kumbh was promoted by slogan ‘Chalo Kumbh Chale’ through a road show in the famous Red Square of Moscow.

Kumbh is being organized in 2019 at Prayag (Allahabad) and the preparation to promote it abroad is also going on for a long time. Both the Union and the State Government is promoting the Kumbh in all the countries of Europe, Arabia and America.

In this way Russia was chosen for the branding of Kumbh first. Because FIFA World Cup 2018 is going on there and people from all around the world are also gathered there. Senior BJP leader Rakesh Shukla reached Russia on July 5 for branding Kumbh with his team.

On July 5, he organized a roadshow at Russia. At the same time, in the quarter-finals of the football World Cup played between France and Uruguay on July 6, the T-shirt with stickers and logos of Kumbh were distributed to people who visited there.

Branding outline was for Kumbh,

The framework for branding Kumbh in the FIFA World Cup 2018 was made in the meeting held on June 7. The meeing were held under the chairmanship of Chief Minister of Uttar Pradesh Yogi Adityanath. In this, Union Minister of State for External Affairs, General V. K. Singh, senior BJP leader Rakesh Shukla etc. were also present.


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