As we all know that BCCI is the richest cricket association in the world. IPL is one of the USPs of BCCI. But there, much other cricket series are also played in India. In the same sequence, the bidding for media broadcasting rights of bilateral cricket series of India is going on online.
India will play 102 matches in all three formats during the next five year period. For the next five years (2018-2023), the bid for media rights of domestic bilateral cricket series, which has reached 6032.5 million rupees, has gradually increased. On the second day, the tug of war between the big broadcasting companies Star and Sony was continuing.
There has already been a big increase in global overall rights (which includes digital rights besides broadcasting in India and the rest of the world). There are basically three categories to bid on, BCCI – global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights comprising worldwide Last year, in 2012, Star India had secured India’s media officer Rs 3851 crore.
A senior BCCI official said, “This is the power of Indian cricket. It can resist any kind of negativity, administrative mess and even bigger controversies. The potential bidders know that in India, only one sport can give you proper return on investment. We don’t know who has the top bid but the pattern indicates that all three are still in the race if you see the bid amounts.”
According to him, BCCI is expecting the clear winner of the bidding process by late afternoon on Thursday. He added, “Every bidder has its threshold. They are slowly reaching that point. If it reaches Rs 7000 crore, it will be another landmark financial deal for Indian cricket.”
After the second day, the price of BCCI media rights has increased 56 percent, in which the bid for each match has reached about 60 crore rupees. It is already 17 million more than the bid of 43 crore rupees (per match) of 2012-2018.